Gifts For The Modern Mom
Each brand in the Collective Shop was carefully curated with the vision to support fellow women in business. Back in 2013, I read an article by Ann Friedman, “Shine Theory: Why Powerful Women Make The Greatest Friends.” In short the theory that, “if I don’t shine you don’t shine.”
“But even if it were somehow possible to objectively evaluate all of our female peers against ourselves, it’s worth asking why we’re spending all this time creating a ranking system in our minds. When we hate on women who we perceive to be more “together” than we are, we’re really just expressing the negative feelings we have about our own careers, or bodies, or relationships.
Here’s my solution: When you meet a woman who is intimidatingly witty, stylish, beautiful, and professionally accomplished, befriend her. Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better.”
Flash forward to early 2016 I found myself in a comparison funk. I would compare my business to similar shops that I admired on social media and etsy. Comparing sales, opportunities, blog and magazine features, etc. I had a lightbulb moment, why don’t I celebrate, empower and promote other women owned brands/shops that I love.
The Collective was born. Each brand, thoughtfully and carefully curated. All made and/or designed by women and most of them mothers.